This establishes the setting of the scene, an average man's (the main "character" of the commercial) average bedroom. It also shows the relaxed atmosphere of the scene as it is presumably late morning because he is wearing pajamas and is drinking coffee, yet there is the sound of a loud lawnmower in the background.
SHOT 2: MEDIUM SHOT OF THE BURGER KING
Point of view shot over the man's shoulder to a medium shot of a man dressed in the Burger King mask/costume, clearly the other character in this commercial. Hilarious. He opens the blinds to find him peeping in the windows which adds to the hilarity of the commercial. It evokes a casual, fun tone for the viewer, not to mention a memorable use of their name. Lawnmower still going.
SHOT 3: MEDIUM SHOT OF MAN INSIDE
Point of view shot of from the Burger King's perspective, showing the man's reaction, or in this case, lack thereof. Again, it adds to the awkwardness of the situation, making the commercial funny. Lawnmower still going.
SHOT 4: LONG SHOT OF BURGER KING
Long shot from behind the Burger King, showing that he clearly is standing in the man's lawn, alone. He reaches behind his back to pull out a breakfast sandwich. Lawnmower still going.
SHOT 5: MEDIUM SHOT OF BURGER KING
Back inside the room from man's point of view, the Burger King presents the sandwich and light piano music starts playing. This establishes the friendly disposition of the King and apparently the restaurant chain in general.
SHOT 6: LONG SHOT OF MAN FROM BEHIND
Long shot of man's room and body, he opens the window and accepts the sandwich.
SHOT 7: CLOSE UP OF SANDWICH
This shot showcases the actual product being sold, in this case the omelette sandwich. It is made to look incredibly large, carefully made, and appetizing, and is literally being served on a silver platter.
SHOT 8: MEDIUM SHOT OF MAN FROM OUTSIDE
Shows the man taking a bite of the sandwich and clearly enjoying it. This is hopefully how the audience will react when they buy this sandwich. Also, a narrator begins to showcase the "enormous omelette sandwich." He has a sort of relaxed, sarcastic tone, that adds to the sarcastic, yet funny, yet effective marketing techniques of this commercial.
SHOT 9: EXTREME CLOSE UP OF SANDWICH
This is probably the most important part of the commercial, yet the most overlooked. It is the closeup of each part of the sandwich itself, the egg, bacon, and cheese, while the narrator simultaneously describes the sandwich as Eggnormous. Meatnormous. Cheesenormous." Again, playing on the sarcastic, funny, yet in my opinion effective mood of the commercial.
SHOT 10: CLOSE UP OF MAN
Shows the Man inside his bedroom with a half-eaten sandwich laughing and having a great time with "The King." Not only does this breakfast sandwich evoke good times for the man, but the narrator also says, "thaaaat's right" as he does, indicating they are clearly manipulating his reaction.
SHOT 11: MEDIUM SHOT OF KING/CLOSING SHOT
Shows through-the-window camera shot of the King standing outside with arms outstretched, now with birds and squirrels perched on his head/body, and deer and raccoons crawling all over the front lawn. This is an obvious correlation between the Burger King sandwich and happy, peaceful, joyful, "Snow White"-esque times. It ends with more animals joining, the narrator reminding the audience to "Wake up with the King."
Overall, this commercial is trying to make the point quite explicitly, that Burger King = good times. While probably not effective in the long-term sense because it may tend to get a bit hackneyed and overused. Further, the blatant connection between the sandwich and the supposed "good times" isn't nearly as obvious so much as just sort of creepy.
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